
We partner with manufacturers, distributors, and B2B engineering firms ready to transform their commercial performance - breaking through growth plateaus, stabilising margins, and building scalable sales teams.
We tailor our approach to your situation and availability
Minimal time from you. We embed in your business, build the systems, train your team, and drive implementation while you focus on running operations.
Best for: Busy owners who need results without adding to their workload
We work alongside you. Collaborative approach where we design solutions together and support your team through execution.
Best for: Owners who want to be involved but need expert guidance
You lead execution with our guidance. Regular coaching sessions, frameworks, and expert input to accelerate your progress.
Best for: Capable teams who need strategic direction and accountability
Most clients start with full execution to build momentum, then transition to advisory as systems mature and capability grows.
Founded by Andy Ashton, who led the UK division of a global FTSE 100 fluid technology business - delivering 262% revenue growth, transforming a £12M loss into £29M profit, and building a market-leading commercial operation.
We partner with manufacturers, distributors, and B2B engineering firms ready to transform their commercial performance. Whether you need deep strategic transformation or focused tactical support, our fractional model gives you the expertise you need without the full-time cost.
About Us
We offer a flexible range of services designed to help sales-led manufacturing and distribution SMEs align strategy, people, systems, and execution.
Define clear strategies that align your people, systems, and resources to unlock profitable growth.
Learn moreAccess board-level expertise and delivery support exactly where and when you need it.
Learn moreBuild scalable sales structures, processes, and leadership capability for predictable results.
Learn moreOptimize CRM, ERP, and digital tools to improve visibility, save time, and unlock capacity.
Learn moreDesign roles, responsibilities, and leadership capacity to support sustainable growth.
Learn moreIdentify high-value sectors and customers and align go-to-market plans to capture them.
Learn moreIdentify and embed practical AI tools that boost productivity and improve customer experience.
Learn moreTake our quick 3-question quiz to discover which services would be most valuable for your business right now.
Question 1 of 3
Proven frameworks that bring clarity, focus, and momentum to your growth journey.
Growth Alignment & Acceleration Programme
A structured five-phase framework to align strategy, people, systems, and execution around a clear north star.
Learn moreCustomer & Market Prioritization
Data-led segmentation and prioritization to target your highest-value customers and sectors.
Learn moreMargin Protection & Profitability
A structured programme to defend pricing, control margin erosion, and strengthen commercial discipline.
Learn morePractical thinking on growth strategy, sales effectiveness, and business transformation from Andy Ashton.
Andy Ashton
Many SME leaders tell me they're "too busy" to work on strategy. But here's the paradox: without clear strategy, you'll always be too busy...
Andy Ashton
Sales effectiveness isn't about hiring more salespeople. It's about giving your existing team the structure, processes, and tools they need to succeed...
Andy Ashton
Your CRM should be a growth enabler, not a data graveyard. Too many SMEs implement CRM systems that become admin burdens rather than strategic assets...
Take our free interactive assessment - 25 questions to identify your biggest growth constraints with instant personalized results.
Built from 14+ years of sales leadership experience, our AI tools automate prospecting and empower your sales team with instant intelligence. Beta access available now.
Learn MoreAI-generated multi-channel prospecting campaigns across email, direct mail, and LinkedIn
AI-powered sales intelligence for meeting prep, technical Q&A, and accelerated training
I'm actively seeking business acquisitions (North West, Midlands, South Cheshire) and equity partnerships (UK-wide). If you're a business owner considering retirement or looking for a committed partner with skin in the game, let's talk.
Explore OpportunitiesSeeking established businesses (up to £1M revenue) where I can preserve your legacy and drive continued growth
Open to equity arrangements where we share risk and reward - demonstrating my commitment to your success

Let's discuss how we can help your business achieve sustainable growth and transformation.